Comparison and Contrast

Recently, GAP redesigned it's logo in an attempt to create one that was more forward-thinking and modern. However, this change was met with great uproar as consumers online complained about the new logo's look. Many thought that the logo looked too simple and looked like something any person could create. After a harsh backlash, GAP decided to revert back to it's original logo, but with a slight change. As this article from bnet cleverly points out, the cross bar on the "G" now aligns better with those on the "A" and "P."

After reading about this logo change, I was inspired to look at other companies that had changed or redesigned their logos over the years. As you can see in the image below, many major companies have altered their logos over time.

It is really amazing to look at all these logos and how they look currently as compared to how they began. Many company logos have changed greatly since they began! Each shows a feeling in the "zeitgeist" of that time period. They also show how design has been evolving. A few of them began as very detailed designs, such as Apple, Shell, and Canon. Over the years, we can see that they all became much more minimalistic and simplified.

Canon's original logo was named after and represented "Kwanon" the Buddhist goddess of mercy. It was very detailed and balanced, showing a ring around the goddess for unity. Today the logo is much more simplified. Only its name is presented. The unique font displays letters with sharp, pointed ends and rounded edges, representing precision and continuity. This could reflect the reliability of their products, and the promise of continuing to stay strong in the future.

A logo of a company is significant because it is, more or less, the face of the company. When someone sees a certain company's logo for the first time, that is the company's first impression upon the person.

Photo Credit:
ADHACK